Step-by-Step Digital Marketing Guide For Beginners In 2020
Mohammed Wasim Akram
First Published on:
October 4, 2018
Last Updated on:
December 3, 2020
If you are looking for the answers related to digital marketing, then you have landed in the very right place because In this article I am going to answer almost all the questions about digital marketing in a very easy and digestive manner, consider this an ultimate guide to digital marketing.
When I started learning about digital marketing, I had to face a lot of problems and I am damn sure that you are also facing the same problems at this moment thus I am writing this guide to online marketing for people like you.
I am not saying that I couldn't find the answers or there were no good content resources were available at that time on the internet.
If I was said this then I would be a big liar on the planet.
Because in this digital age there are countless resources are available about almost all the topics of this universe that we can imagine.
But pay attention, I just want to say that I couldn't find the resources to learn digital marketing in one place in an organized manner.
Whatever I learned throughout my journey to becoming a digital entrepreneur those lessons were scattered all over the places on the web and I had to dig deeper to find those learning materials.
And I know that you are also doing the same even today if you are a beginner to the world of digital marketing.
I know there are many top-notch digital marketing courses exist but here I am talking about the free resources as I had not enough money to invest in those most expensive courses.
Therefore, whatever I know about the digital marketing, I learned most of them for free. And a big thanks to GOOGLE for that.
Although I enrolled for many courses later on, in the beginning, I didn't take any PAID courses.
However enough chit-chat about myself, now I am going share the most important pieces of information about the digital marketing in one place and in a most organized manner.
There is less chance that you could find this kind of content in the other places.
So let's begin...
TABLE OF CONTENTS
What Is Digital or Online or Internet Marketing?
Digital marketing is the most popular part of marketing, which is used for marketing products or services for any individual or business, using several kinds of digital technologies mainly based on internet.
It is also known as online marketing or internet marketing, hence if you find the term online marketing or internet marketing throughout the blog post then don't be confuse and consider them as digital marketing.
If I define digital marketing in the layman's language then it would be;
Digital marketing is a way to promote your business, products, and services online with the help of internet using platforms like the search engines, social media, smartphones and many more in the list.
Examples Of Digital Marketing
There are a number of examples that I can provide about the digital marketing, but one or two solid examples would be enough for now just to make you understand.
And the rest you will understand automatically by the end of this article.
Example #1: Just think, when you use facebook or any other social media, have you ever noticed any post from an unknown page that appears to your timeline and tries to sell you some products or service even when you never liked or seen that page at the first place.
Yes, you get it right. This is called social media marketing and it's a part of digital marketing.
Example #2: When you go to the Google and search for something that you want to know about, and you come up with the contents as the blog post and videos, those are called content marketing and a huge part of digital marketing.
So now you have a basic understanding about the digital marketing, therefore I will share the main parts or categories or you can say types of digital marketing in the very next section.
Types Of Digital Marketing
Digital marketing is mainly divided into the few main categories or types. And I will be sharing the terms or names of those main categories.
I'm not going to explain the details about those categories over here as they deserve a separate article with the complete details for each of them.
Search Engine Optimization (SEO) A. Onsite B. Offsite • Quality Link Building
Email Marketing A. Email Outreach Programs
Social Media Optimization (SMO)
Search Engine Marketing (SEM)
Conversion Rate Optimization
Online Advertising A. Pay Per Click Advertising B. Re-targeting Efforts
Inbound Marketing 12. Social Media Management 13. Social Media Marketing Campaigns 14. Content Generation and Optimization 15. Marketing Collateral Design 16. Local Internet Marketing
In this section, I have covered almost all the main types of digital marketing. if you want to know more about them then you can find the complete details on the Google easily.
You may find this infographics helpful created by Unbounce that explained all kinds of online marketing in a single clean chart.
Benefits Of Digital Marketing
If I start talking about the importance and benefits of digital marketing then I can talk only about this topic the entire day.
Benefits are endless.
But I have shared some of the top benefits and advantages of digital marketing in this section for your understanding.
Low Barrier Entry
Best Audience Targeting
Easy Leverage For Various Types
Easy Customer Support 6. Brand Credibility & Reputation
Effective Result Analysis
Higher Conversion Rate
Time-saving 11. Availability 24/7
High Engagement 13. Higher revenue
Utilization Of Social Media
Hope now you have the basic understanding of importance and benefits of digital marketing.
In the next section, I am going to teach you a few ways of digital marketing strategies that you can take advantage by today for your business.
How To Do Digital Marketing
There are a lot of ways to do digital marketing, but not each and every way is beginner friendly.
Most of them are going to be complicated for a novice.
And that is the main reason you should find some easy ways of internet marketing that you can easily leverage to grow your business in the beginning stage.
I am going to share some of the beginner-friendly ways of online marketing that you can easily use for your business by today.
Beginner Friendly Digital Marketing Ways
Once you understand the basics of digital marketing then the learning curve would be easy for you over the time.
And that is the reason I have shared the four easiest ways of digital marketing for the newbies to begin with.
1. Social Media Optimization (SMO)
These days everyone knows what is social media and how to use this. Therefore I keep it on this list.
Here you just have to optimize your social media accounts in a proper way to make it stands out.
For Example: adding a professional username, all the required details, and a good profile and cover image etc.
But the most important thing is here that you have to maintain a consistency across the social media profiles.
2. Social Media Management (SMM)
Here you just have to maintain the social media profiles to attract more people to your business or even if you are trying to create your personal brand.
And doing this is really easy, you just have to keep publishing text, image and video-based contents on different social platforms on a consistent basis.
Also, you have to create engagement with your audience that's it.
3. Content Generation and Optimization
In this method, you just have to create various kinds of contents for the different platforms. Such as blog posts for a blog, videos for YouTube, Facebook etc, Image-based contents for social media.
Before creating any content you have to research properly to know the demand for a topic and then you are good to go.
4. Affiliate Marketing
This is one of my favorite way of online marketing and passive income because it's really a no-brainer.
I am saying this because affiliate marketing can be used with almost all types of digital marketing.
But before that, you just have to sign up with an affiliate program, and the good thing is that there are a ton of affiliate programs available in the online world.
As soon as you sign up with any of them, you are ready to begin, as you just have to get the link of a particular product or service that you want to promote and then insert that link to your contents, that's it.
And whenever someone purchases that product or service following your link, you will get a good commission without even any additional cost to your audience.
Above mentioned four types of internet marketing is really easy, to begin with even for a person who has zero knowledge about this.
Time That Takes To Get Results From Digital Marketing
According to me, there are mainly two types of result oriented digital marketing strategy exist, and in this section, I am going to explain those two types in brief.
1. Short-Term Result
There are a few types of online marketing that has the potential to provide an immediate result.
Although these results are immediate, they are for short-term.
Thus you would not be able to get benefitted by these short-term marketing strategies when you are not actively doing these.
Search Engine Marketing (SEM)
Social Media Marketing Campaigns
These types of online marketing can give you the immediate results but the results would be for the short-term.
2. Long-Term Result
In the above section, I have mentioned all the digital marketing types that are short-term result-oriented strategies.
Now in this section, I'm sharing the rest types of digital marketing strategies that are really good for the long run and has the potential to provide the result even when you are not actively doing these.
But these strategies are not going to give you the immediate results as like the short-term strategies.
Those strategies are;
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Conversion Rate Optimization
Social Media Management
Content Generation and Optimization
Marketing Collateral Design
Local Internet Marketing
Although these do not give the immediate results, still I love these marketing strategies as they are the one that helps a brand to grow in a long run.
Therefore if you have enough patience then you should consider long-term internet marketing strategies for your business because they will give you the result even if you won't do those actively.
Can All Businesses Use Digital Marketing?
The beauty of digital marketing is that it can be used for any kind business to grow it faster in the world of internet.
In this section, I have shared the details that what kinds of businesses can use digital marketing and how.
Digital Marketing For B2B
If I talk about the B2B types of business also known as Business To Business, then they can take advantage of internet marketing to attract other business to sell their products or services.
These kinds of business usually sell services and products to other businesses to help and grow their business or by fulfilling their specific needs, and this is the reason they are known as B2B.
If you have a B2B business model then your digital marketing approach will be different than a B2C business.
In this scenario, you have to focus on educating your targeted audience and those are other business owners, where you don't have any connection with the general mass audience.
Digital Marketing For B2C
As like B2B there is another business model that is known as B2C or Business To Customer.
In this case, your main audience will be a general mass audience or customers, and you provide your products or services to them directly.
So the digital marketing approach will be totally different from the B2B approach which I have already explained on the above section.
In this scenario, you have to target the people who are most likely to buy your product or service for their personal use and not for the business use.
What Is A Digital Marketing Agency & What Does They Do?
A digital marketing agency is a company that provides marketing services and solutions to generate more leads and builds a brand mainly using the power of the internet.
This is totally different than a traditional marketing agency as the digital agencies provide more targeted and measurable marketing services, and most of the time they provide ROI based marketing solutions.
One thing I want to clear that every digital marketing agency is different, therefore they provide different services than one another.
There are large agencies that provide almost all kinds of online marketing services and they usually deal only with big brands like KFC, Coke, Nike etc.
And there are many small and medium digital agencies that work with most of the small and medium B2B and B2C types of businesses.
And we do not provide all the services that are under digital marketing categories as I mentioned at the beginning of this article.
Career Opportunities In Digital Marketing
If you are really serious about digital marketing and want to take it as a career then there is a good news for you, and the good news is that there is a HUGE career scope available in the field of online marketing.
You can find the worldwide grown popularity of digital marketing in the last 5 years period in the below screenshot taken from Google Trends.
If you make a list of countries that are using digital marketing for the businesses, then you will understand that more than 90% of the world is still untapped and slowly adapting the digital marketing.
Which means that within 4 to 5 years almost all the small and medium-sized business of those countries will be using digital marketing as their main marketing method.
Like the United States, the United Kingdom, Japan, and Canada like most advanced countries are already taking advantages of the digital marketing in almost every field.
Therefore if you want to adopt digital marketing as a career then there would be no better time than today.
Because wherever you live in this world other than the above mentioned few advanced countries, you have more than enough scope to acquire that initial growing market before it gets crowded.
There are a lot of job opportunities available in the field of online marketing, thus it will be a great decision to take this as a long-term career.
Check the below infographics by Smart Insights about the top job opportunities in the field of online marketing.
How To Learn Digital Marketing?
This is the question that I had been asking everyone when I was new to this online marketing thing, but sadly most of my friends and family members did not aware of this.
But still, I didn't lose hope and started looking for other legit resources to learn about internet marketing.
And I really had to struggle for this a lot because I had not enough money to get an expensive paid course so I had to find some free resources to learn this thing as I already told you at the beginning of this article.
Therefore I am sharing some of the best paid as well as free resources in the below section for you because I don't want you to struggle as I did in the earlier stage.
Learn From Top Free Online Resources
If you don't have money to invest in the paid digital marketing courses it's absolutely fine.
Because you can still learn and become a digital marketer without even taking any expensive course.
First of all, let me clear you that it is not going to be that easy as you would not get a well-organized step by step lessons to learn in a single place.
Here I will share with you some really helpful and authoritative resources where you can learn digital marketing, but you have to dig deeper to learn more in different places.
Finally, I have shared all the best free and paid internet marketing learning resources as per my knowledge and opinion.
And I just want to make sure that whenever I get to know about more best resources, I will definitely add those and will keep updating the above list.
Hopefully, you have enjoyed reading this article about the ultimate digital marketing guide which I have written dedicated to the beginners like you.
I tried to provide as much information as I can in this guide to online marketing, still, there are chances that I might have missed something thus if you think that I have skipped something then please share that in the comment box and add some value.
Also, if you find this blog post helpful then please share your feedback in the below comment box, and share this with your friends who are also curious about this internet marketing thing.
Thank you so much for your precious time 🙂
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