Ecommerce Business Model: Start an Online Store Like Amazon

If you want to start an ecommerce business just like Amazon to start selling products online from your own website then in this article I have shared the 5 Step Framework to kickstart your Amazon-like e-com business successfully.
Mohammed Wasim Akram
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Last Updated: January 17, 2024
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If you want to start an ecommerce business just like Amazon to start selling products online from your own website then in this article I have shared the 5-Step Framework to kick-start your Amazon-like e-com business successfully.

Even if you are a beginner and not sure what to do? How to do? Where to start? Then don't worry and keep reading my "5-Step Framework" as it will help you clear your confusion by showing you the right steps to begin your Amazon-like ecommerce business journey.

Select A Niche for Your Ecommerce Business Store

Select A Niche for Your Ecommerce Business Store - Nixupken
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In order to start an ecommerce business like Amazon, you need to decide on a single niche or category for your online store.

I know! I know! You might be thinking what you're talking about Wasim, I'm here to know how to start a business like Amazon, and they sell almost everything under the sun, then why the heck you're asking me to select a single niche for my online store?

Then my answer is; in the beginning, Amazon never started as a general ecommerce store as it is today that sells all sorts of products at the same time under the belt.

But when Jeff Bezos launched at that time he was only dedicated to dominating the Book Market Place, which he did eventually.

Once he succeeded with his goal which was to dominate the book marketplace, he gradually started to expand the categories of Amazon by adding more product portfolios.

It took a long period to become the Amazon that we see it as today.

Also, there are so many other benefits of getting started with one niche, for example:

  • Maintaining your inventory will be much easier because of limited products.
  • You will only need to focus on one kind of customer and the marketplace.
  • You will get to know your customers much better than anyone else.
  • You would know much better about your products, which is a great thing.
  • It will be easy for you to sell the products as you have deep knowledge.
  • It will be less overwhelming for you to manage your business.

Now hopefully you agree with my opinion to figure out a single niche or category to start your e-com store.

Therefore, take some time thinking and coming up with a niche that you want to enter into, in order to find the niche you need to look around you or the market you want to target, then try to understand what problem they are facing in their day-to-day life.

Once you identify the problem that people are struggling with within their day-to-day life, then you need to think about what it will take you to solve that particular problem and how passionate you're to solve that problem.

In this way, you will be able to find your niche which is the foundation of your e-commerce business like Amazon.

Find Out The High Potential Products

Find Out The High Potential Products - Nixupken
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Once you select your business niche, the next step is to find out the high-potential products in that niche.

The reason behind this is that you cannot sell anything just because that is under your business niche as it can lead you to potential failure.

To make it more clear, let me give you an example.

Suppose your niche is clothing, and you sell clothes for men and women, now just assume that you have purchased the stocks of winter wear because it is wintertime.

And when you try to sell those winter wears you realize that no one is buying them because the winter is now going away and people started buying clothes for the summer as it's approaching.

Therefore, you always need to use your brain and do proper research to find out the products that have the potential to become the best-selling products to grow your business fast.

There are so many ways to find the best products, and I am leaving you with the 3 best ways to find the high potential products.

  1. Amazon Best Sellers
  2. eBay Top Products
  3. & Google Trends

Import Products from Alibaba or Locally to Create an Inventory

Import Products from Alibaba or Locally to Create an Inventory - Nixupken
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To start an ecommerce business like Amazon you need to purchase the products and create your inventory and there are 2 ways to do that, which I am sharing with you below.

#1. Purchase Products Stock from The Wholesale Market Locally

You can find a local wholesale marketplace near you and purchase products at wholesale prices in large quantities.

There are a few advantages and disadvantages if you select this way.

  • You can see and touch the products yourself physically.
  • But you have to go out and invest your time to find out and bring the products.
  • If you find something wrong with the products, then you can go and talk to the vendor.
  • But they don't need to replace the product or refund if something goes wrong.
  • You can build a relationship with the vendor and get a good price for the products.
  • But if you purchase the products from different vendors, it can harm the relationship.

#2. Import Products Stock from Alibaba China

You can import any kind of products from at a cheaper cost directly from China as Alibaba is an online wholesale marketplace for bulk buyers where all the Chinese manufacturers sell products directly themselves.

There are a few advantages and disadvantages to this method as well:

  • Find all sorts of products sitting at your home and get delivery to your doorstep.
  • But it can take a long time to get the package, and you might need to clear the custom.
  • You can see the product images and all the details without talking to anybody.
  • But you might not get the same quality of products as compared to the images.
  • If you don't like any product even after delivery, then they always have a refund policy.
  • But it might take a very long time to get a refund, and you might end up paying extra charges.

Build A Modern Ecommerce Website for Your Business

Build A Modern Ecommerce Website for Your Business - Nixupken
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Now the most crucial step should be to create an ecommerce store for your business that should be modern with all the necessary features yet affordable as you are just starting your ecommerce business like Amazon.

In order to begin you need to get the essentials to build a website which I'm going to mention below:

  • Purchase a Domain Name for your ecommerce website.
  • Get a good web hosting plan for your online store (we recommend SiteGround).
  • Build an e-commerce website on WordPress using the power of WooCommerce.

I know you are thinking about how you would create your ecommerce store as neither you're a technical person nor a web developer, then don't worry you are covered.

Let us help you create your first dream online store, as we're dedicated to helping you kick-start your ecommerce business by creating an Amazon-like e-commerce website for you.

Once your website is up and running, then you have to add product images and details to your e-commerce store, and now you're ready to sell the products just like Amazon does.

But wait! Having a website and products to sell is not enough alone, because if you don't follow the next step you will never be able to succeed in your ecommerce business.

Make A Digital Marketing Strategy for Your Ecommerce Business

Make A Digital Marketing Strategy for Your Ecommerce Business - Nixupken
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Now this is the most important part, to start an e-commerce business you need a website and product but to get success in this field, you need to make a digital marketing strategy.

If you implement digital marketing the right way then you will get successful easily but if you don't properly focus on digital marketing then your business will surely fail.

There are a few digital marketing tips you can include in your digital marketing strategy:

  • Create a brand like Amazon and not just a random business.
  • Learn how to manage social media accounts to get exposure for free.
  • Start blogging around your niche and share tips, tricks, and tutorials.
  • Produce video content around your niche and post it on various social networks.
  • Learn to run online advertising, especially Facebook Ads & Google Ads for YouTube.
  • Be consistent with your marketing effort and always keep trying and testing things.

You can learn digital marketing by reading books and blogs, and watching videos.

Also, you can purchase some sort of digital marketing courses by experts to learn about it.

Previously I made a comprehensive list of the best websites and blogs that cover overall topics of digital marketing that might be helpful for you to get started, find that here.


In this blog post, I have covered the 5-step framework for starting an ecommerce store like Amazon and I hope this was helpful for you.

If it is, then please share this blog post with your friends who might also want to start an ecommerce business, so they also can take advantage of this framework.

Also, if you have any questions, confusion, or feedback then I invite you to share that in the comment box below, and I will try to reply as soon as humanly possible.

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Article Author
Mohammed Wasim Akram
Hello myself Wasim, I’m from the city of Mother Teresa Calcutta (currently Kolkata), which exists in India, a country of unity in diversity.I belong to the sales and marketing field with 10+ years of experience. In December of 2017, I switched my career from a 9 to 5 traditional job to the digital entrepreneurship.Currently, I am a Google and HubSpot certified Digital Marketer, a WordPress Specialist, Web Designer & Strategist and the founder of SyncWin.
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