Non-Negligible Digital Branding Strategy for Businesses
Mohammed Wasim Akram
First Published on:
December 11, 2019
Last Updated on:
February 22, 2022
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If you want to build a brand in the online world that stands out then digital branding is mandatory for your business and I have covered all the non-negligible digital branding strategies for the businesses regardless of their type.
Therefore, I highly recommend you to read this entire blog post if you're serious about digital branding and don't want to regret in the future missing out on these super important business branding opportunities that no one is talking about.
TABLE OF CONTENTS
Decide A Unique Username for Your Brand
The very first step for digital branding is to come up with a unique username for your business that can be used for all the social media accounts as well as web properties.
Lemme give you a few tips to find the right username for your brand:
The username should be unique yet easy to remember.
It should be the name of your business (if available).
If the exact business name is not available and you're just starting out then consider changing your business name.
If you have an existing business and the name has been kept earlier then you should consider a username that must contain your business name.
Username should be available everywhere including social media, web properties, Gmail, and domain name.
It seems overwhelming as there are so many social media platforms out there and if you are going to check that if your decided username is available on those platforms or not then you have to check one by one manually on each social network.
But don't worry I am going to make this task really easy for you by giving you a tool that is absolutely free and it will help you check if the username you have chosen is available on various social platforms or not.
Although it is not going to give you the details about every social and web platform in the world, still it will surely cover the most popular ones out there.
The name of the tool is Namechk.com just open the tool and put in the desired name and BOOM! Now you can find the availability of your username across the platforms on the same screen.
However, as I said earlier that you cannot find all the social media username availability on that tool alone so you need to do some manual work as well to cover the rest.
Claim The Decided Username Across The Social Web
Once you have already found a username that is already available everywhere then the next step is to claim the username on all of those platforms immediately.
I know you might be thinking what if you would have a list containing all the social media platform names in your hand that would be a great thing.
So don't worry I will be adding a PDF very soon for you containing the list of all the social media platform names that you should consider creating your account on, in order to claim the username of your business.
So now it's time to create the account on all the social media and web platforms, therefore, lemme give you a few important tips to do everything smoothly:
First, create a Gmail account that should be on the same username.
Keep a contact number dedicated to your business to use it if required.
Open a spreadsheet or a notepad to keep everything noted.
Try to get all the usernames on the same sitting on the same day.
Now open the social media websites one by one and start creating accounts.
Must create accounts manually using the email or contact number option on each platform and avoid using direct Google or Facebook signup.
Look carefully while creating accounts and claim the username immediately at the time of signup if the option is given.
If at the time of signing up you couldn't find an option to claim the username then after creating an account must claim it from the internal profile setting immediately.
Create your brand Pages on Facebook and LinkedIn using your existing profiles on those platforms.
Create a business account on Instagram or if you already have one then convert that into a business account
Must create Slideshare account manually using the email option and don't use the LinkedIn shortcut signup option though it's a Linkedin product.
Reason to Use The Same and Unique Username Across The Web
You might be thinking why I am emphasizing you so much to use the same unique username across the web and social platforms.
So lemme tell you that there are very crucial and non-negligible reasons behind this and you would never want someone else to use your brand name as it can be harmful for your brand reputation, so I am sharing with you one possible consequence.
Just assume that you have different usernames on various social and web platforms, for example, your Instagram username is "thebobsbusiness" and on the other hand your Twitter username is"businessofthebob".
Now suppose someone who could be your potential customer has discovered you on Twitter and he finds your content engaging and helpful but unfortunately he doesn't use twitter that much, but he uses Instagram on a regular basis.
Therefore he opens the Instagram app and decided to follow you over there, so he starts searching for your account on Instagram using your username that he has noted from the Twitter account of yours but he couldn't find you over there with the username "businessofthebob" because you have a different username on Insta which is "thebobsbusiness".
So just think about it, I have given you one example only for just one person and two social platforms, but in reality, there are multiple people who would face this issue across the web on different platforms.
As a result, you will lose out a lot of free business opportunities and the worst part about it that you won't even know this is happening with your business.
I hope this one example would be enough for you to understand the importance of the same and unique username across the web.
Get The Domain Name for Your Brand
Now it's time to claim the most important asset online which you can own and control without any third party interference such as social media platforms.
And the best part about it is that the domain name will help you build your own identity in the online world which people can use to find your business on the web and it doesn't matter where they belong to and what is their native language.
Again I want to give a few important tips while getting your domain.
The domain name should be the same as your business name as well as the chosen username
If your business name and username are different then consider purchasing both domain names separately, one should be your chosen usernames and others is your business name.
Showcase the domain name everywhere on the web that is the same as your social media username and redirects that to the domain that is same as your business name.
Must create your domain registrar account using the same Gmail address that you are using for social media account creation.
Must purchase the domain privacy protection to hide your (domain owner) information if you don't want to get bombarded with spam emails and texts.
Build your Own Branded Website
Once you have already purchased your domain then it's time to build your business website as having a website for your brand is a must if you want to stand out in the digital world.
If you're not sure why you should get a website in the first place then I highly recommend you to read the article that I have written and it will take you through all the benefits that you will get by having a business website.
But if you already know the benefits of having a website and curious to know what are the must-have features for a business website then read my article about all the necessary features checklist for a business website.
In this entire blog post, I have covered a few but crucial digital branding strategies for the businesses that want to become an online brand, and the best part about these strategies is that you cannot find this stuff anywhere else as no one is talking about them yet.
So if you have taken note of all the crucial opportunities then I would suggest you implement them for your business as soon as possible if you don't want to miss out on these digital branding opportunities.
If you like this guide and find it helpful then I request you to share this with your colleagues and friends who might also need to know about this stuff for their businesses.
Also if you have any questions or something is going on in your head after reading this blog post then feel free to drop that in the comment box below.
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