6 Proven Ways to Build A Business Generating Website
Mohammed Wasim Akram
First Published on:
March 7, 2019
Last Updated on:
February 22, 2022
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Do you have a website for your business or planning to get a business website, but you're stuck in a situation where you don't know how you can generate business from your website?
Then worry not, because in this blog post I am going share with you 6 proven ways to generate business from your business website.
And these are not just general tips that you can easily found around the internet, but these are the tried and tested methods to generate business from a website which is used by many online marketers, business owners and even by myself.
1. Sell Products or Service Directly From Your Website
Selling product or services on your website is the very first and direct way to generate business from your website if your business directly involves in selling some sort of product or service.
This would be perfect for almost any kind of business either you sell a physical product or digital product because with the help a business website you can expand your reach beyond the border and you can sell your products to anyone who has access to the internet.
One very important and additional benefit you will have if you sell any digital products over physical products like eBook or software then you don't even have to handle the shipping and inventory at all.
As for example, Amazon is selling thousands of units of products across the world just using their website and Jeff Bezos the founder of Amazon became one of the top richest men in the world just by leveraging this opportunity at the very earlier.
If your business provides any virtual kinds of services that don't require your physical presence then you can easily sell that kind of services directly from your website to generate more business directly using your website.
There are whole bunch of services that can be sold from a website such as video editing, graphics designing, attorney services and digital marketing services like I sell website creation services across the globe directly from my website sitting at my home office which is located somewhere in India.
But if you are a small business which is based around some sort of door to door services that you provide locally by physically visiting your customer's place or a local brick and mortar business then you might not be able to sell your services directly from your website at this very moment.
But don't worry as still there are many other ways you can leverage to generate business for this kind of local service-based business which I will be covering in the below sections.
2. Lead Generation Through Your Website
Lead generation is the next lucrative way to generate business from your website and there are thousands of business owners who are making a hell lot of money by generating leads for their business using their website.
Although this is not the direct way to generate business and make money using your website like selling products or services directly from your website still this is the most effective way to generate business from a website.
For any kind of businesses that sells high-value products or services and especially if you provide door to door service locally or you're a local brick and mortar business then this is the must use method for you to generate business using your website.
As for example; if you are a dentist, style salon or you're an electrician, home appliances repairer or gardener then you can add a lead capture form on your website and run Facebook or Google Ads by targeting your potential customer in this way you can generate a number of easy to convert leads.
People in needs this kinds of services in your locality will most likely to provide their information using that lead capture form which will include their name, phone number and email address and once you get the lead you can contact them to convert those leads into a paying customer.
Even if you want to go further beyond and want to make a permanent automated lead generation machine then you can invest some effort and money upfront on local SEO optimization for your website and in the long run you will be able to establish a strong authority and credibility online.
Because local SEO can help you get higher rankings in the Google and other search engines within your locality so that whenever people look for something on the internet that your business sells then they would find your website on the first page of Google.
Therefore if you invest upfront for the local SEO for your business website then you would get free traffic to your website later on all the time and most of those traffic will become your leads and eventually in paying customers.
3. Generate Business Using Email Marketing
Either you sell products or services directly from your website or you generate leads for your business, email marketing is going to help you in both ways.
It's always being said by marketers that "money is in the list", and list means here the email subscribers list.
Sending commercial newsletters to the people or group of people who are already in your list to educate them about your business, products, and service so that they take action and become your customer is called email marketing.
If you are doing lead generation using your websites with the help of PPC or SEO whatever it is, then email marketing could be the best friend for you,
because you can send them a series of emails to educate them about whatever you are selling and how can that product or service solve their problem, and 1 out of 5 emails could be purely promotional where you can ask them to take action by providing some sort of offer.
Even if most of them don't take any action immediately still you can connect with them using email outreach and try to understand their pain points by asking questions so that you can find a way to solve their problem using your products or services and sometimes even someone else's stuff to help them out.
In this way, you would be able to create a pipeline of customer flow and using that pipeline you can harvest sell 24/7.
Now I am going to share with you that how you can utilize email marketing if you sell directly from your website;
Whoever purchase from your website using any checkout solution, they have to provide some basic details like name, email, phone numbers etc and then you can use that email address to send them other products and services recommendations that you have.
In this way, you can easily sell more products or services for a long time as email marketing will help you to establish a strong connection with your customers.
PRO TIPs: Two things you should always keep in mind while doing email marketing;
(i) Never send email newsletters to your customers if they did not opt-in for your newsletter as it is against the GDPR regulation and you might have to face legal issues if you do so.
Hence always try to use double opt-in features where the people whom you're going to send the email newsletters will have to confirm within their email inbox before sending them marketing emails that they are agreed to get your newsletter.
(ii) Don't always pitch in each and every email and try to sell something all the time. First, you need to build a connection and gain some trust in the mind of your audience or customers, whatever you call, and to do that you have to send valuable emails so that they get some benefits out of it.
If you follow these two rules then no one can stop you to generate a hell lot of business using the email marketing along with your website.
4. Generate Business Using Automated Messenger Chatbot
If you want to go further advance to generate business from your website then the automated messenger chatbot is going to be the game changer for you.
Now you might be thinking, what the heck is this chatbot? Then let me share with you the definition of chatbot by Infosys;
A Chatbot is one such development in technology that can really enable faster and better customer service, with being a round-the-clock agent. ...Chatbots have disrupted the way human conversations pertaining to sales, marketing, customer service and other functions are perceived.
There are so many automated chatbot options are available to leverage now in 2020 and beyond but I find the Facebook messenger chatbot more effective than any other available options.
Because Facebook has 2.32 billion monthly active users, which is mind-blowing, also Facebook knows you better than yourself it simply means they have a huge amount of database of their user, therefore, leveraging FB messenger can provide you a great opportunity to reach out to your potential customers.
There is a platform called MobileMonkey which provides you with the options to properly use the Facebook messenger chatbot automation to engage with your customers and the best part about this tool is that you can add the FB messenger widget to your website so that people can easily interact with your chatbot right from your website.
Now let me share with you how you can use the chatbot to generate business from your website;
It's very simple you just need to program your chatbot to answer the frequently asked question that your potential customer might have in their mind before making the buying decision,
or you can create a lead generation or product or service selling quiz so that people can interact with your bot and the bot leads them to the right product or service that is perfectly fit for them by asking the right questions and giving them the option to choose from.
There are so many other ways that you can leverage to properly utilize FB messenger chatbot as you can also program the bot to answer the open-ended questions and promote your product or service by broadcasting your message or through FB ads so that people can interact with your chatbot even while you're sleeping.
And all the interesting things that I have mentioned above you can do in reality using the MobileMonkey platform.
I highly recommend you to learn more about the chatbot and try to implement this strategy for your business to generate more leads and sells because this is the future technology which is going to change the definition of online marketing.
5. Generate Business Doing Blogging
Blogging is my favorite way to generate business from your website and I strongly recommend you to use this method for your business as well.
If you don't know exactly what is blogging then let me share with you the definition of blogging.
According to FirstSiteGuide;
Definition of blog. A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.
The best thing about blogging is that you just write contents on your blog once and it's going to be there even years after years, and the more people read your blog post the more people get to know your brand and most likely to buy from you whatever you have to sell.
Blogging is the great opportunity to attracts your potential customers if you're doing it in a right way.
Let me tell you that not every business in your space is properly using the blogging for their marketing strategy hence it can be a great opportunity to leverage blogging as your marketing strategy to establish brand credibility within your space and generate more leads in the long term.
Blogging is a long term game and it helps your website index faster in Google and most likely you will get some good ranking positions on Google if your site and blog post is properly SEO optimized and you create useful and unique contents to help your audience.
Let me share with you some eye-opening statistics by impactbnd.com that will help you make your mind to start blogging for your business;
Websites with a blog have tend to have 434% more indexed pages.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
B2B marketers that use blogs get 67% more leads than those that do not.
Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
Companies who blog receive 97% more links to their website.
6. Generate Business From Video Marketing
Today videos are the low hanging fruits to generate customer for any kind of business.
If you want to generate more business from your website then video is the must because nowadays people are consuming video contents like never before in the history of marketing.
Back in the days watching videos online was really painful and expensive;
Painful because due to bad internet connectivity videos used to take a long time to properly buffer and play.
And expensive because just a few years back the internet was so expensive and people used to take care of their internet data like the water in the desert.
But now across the globe internet has evolved and you can take benefit of 4G and 5G connection speed in a very affordable cost.
This is the main reason now the video industry is booming like never before because people prefer to watch videos over any other form of contents like Text and Audio based contents.
And you are must be aware of that the most popular video platform YouTube has become the second largest search engine after Google.
And how it's growing day by day that you can check in the below infographic by the Mushroom Networks;
Therefore if you create video contents for your business then there is a very high chance that you will get noticed by your potential customers in a very short amount of time.
Now I am going to share with you a few interesting statistics that will help you understand the power of video marketing in a more efficient manner.
By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
The average user spends 88% more time on a website with video.
Now you might be thinking that how you can utilize videos for your brand to generate more business then let me share with you a few methods that you can use today in 2020 and beyond for your business.
To create a perfect video strategy you need to take care of three things (i) what types of video you need to create? (ii) which platforms to use for your videos? (iii) how to promote your videos?
(i) What Types Of Videos Do You Need To Create?
There are many forms of videos that you can create to attract more customers and generate more business from your website, and in this section, I have shared the most important types of videos that you should be creating;
Create industry-specific educational videos
Create product demo videos to showcase the insight of your products
Create explainer or tutorial videos about your services and how it works
Create how-to type videos to teach your customers step by step
Create instructional videos for your customers
Create webinar training videos to attract leads
(ii) Which Platforms To Use For Your Videos?
There are so many big platforms that exist where you can upload your videos and utilize those videos to drive traffic to the specific landing page of your website that is somehow connected to those videos.
Your first priority should be uploading your videos on YouTube as you already know why I am saying this if you have gone through the above infographic about YouTube.
Then you should also upload your videos on Facebook and Linkedin because they're just craving video content as they have fewer videos on their platform as compared to YouTube.
Therefore there is a high chance that they will organically boost your videos if you directly upload videos to their platform instead of just sharing the video link of YouTube.
Also, you can create short videos for Instagram feeds, reels, stories, and IGTV as well as for Twitter.
In this way you can diversify those viewers to your website just by giving a Call to Action to visit your website at the end of those videos as well as in the video description.
And the last thing you can do is first upload the video on the YouTube, Vimeo & Wistia after that just embed those videos to your website and landing pages within the website.
In this way people will love to spend more and more time on your website and most likely to buy from you whatever you are selling.
(ii) How To Promote Your Videos
There are mainly two ways you can promote your videos, #1 is paid promotion and #2 organic promotion.
You can use either of them or both at the same time to promote your videos.
#1. Paid Promotion: If you want to get fast results from your video marketing then you must go for paid promotions.
And to do paid promotion you can use ad networks like Google & YouTube Ads, Facebook Ads as people are killing it using these platforms for their video marketing strategies.
If you are thinking what kinds of video would be perfect for the paid video promotion then I recommend you to create webinar, demo or showcase and explainer videos.
You can easily drive highly targeted traffic to your website using these ad networks to sell your products and services because people loves watching video and they would most likely to take actions if they can connect with your video.
#2. Organic Promotion: Of course this the slowest way to promote your videos, it will take time to organically get traffic on your videos but yes it is possible.
If you want to consider organic video marketing approach along with the paid marketing which I strongly suggest then just create informational, educational, demo or tutorial and how to type videos and upload them to the platforms like YouTube and Facebook.
One thing to keep in mind if you want organic traffic to your videos must optimize your videos with proper video SEO because it will help you get traffic fast.
Once you start getting traffic to your videos, then by adding some call to action within your videos or description at the first place you can easily divert those organic traffics to your website to create long term fans and customers who trusts you and ready to buy whatever you have to sell.
[Bonus] Generate Business Using Online Funnels
Although I have covered all the 6 ways to generate business from your website still I would like to share one last bonus strategy and most effective strategy with you which is a must-have and easily integrated with all the other strategies.
Online funnels; yes in this section I will be talking about online funnels, what it is, how it works and how you can integrate it with the other strategies?
Online funnel is a series of pre decided steps which a buyer go through before purchasing a product or a service online, and it usually looks like a funnel that is why we call it an online funnel.
It is usually based on the marketing formula AIDA which is the acronym of Attention, Interest, Desire and Action.
Let me give you an example to make you understand that how this online funnel is based on AIDA and how it can be integrated with all the marketing strategies that you are going to use to generate business from your website.
Let's assume that you have a business of wedding planner, which means you and your team organise weddings for the people who wants to marry.
So in scenario you can create a complete online funnel integrated with all the above mentioned strategies to generate customers from your website.
Online Funnel To Generate Business For Wedding Planner Business
Step 1: Create a webinar video and explain all the benefits and everything that you provide within your wedding planner package and use Facebook ads to draw the attention of your potential customers.
Step 2: Once you catch the attention of your target customer then give them a solid reason like a free consultation about their upcoming wedding plan to make them interested.
Step 3: So now they're already interested in watching your webinar video to know everything about your package, so at the end of the webinar give them a link to fill up a form for a free consultation.
If they like whatever you offer within your package then it will create a desire to go for the free consultation as they are already interested in buying your service at first place.
Step 4: Once they know about your offer and what you will provide they will follow the link and fill up the form for a free consultation.
In this way, you will get a warm lead who is almost ready to buy your service, and once you provide the free consultation via live chat or over the phone and if your sales team is well prepared and the lead is really serious then there is a very high chance that you will get a sell.
But suppose if you go for the other scenario and after the free consultation the lead is still not ready to buy your service then you can add them to a totally new funnel.
Step 5: Now you already have their email address, so you can send them relevant newsletters based on their interest and pain points which you already discovered after talking to them on the free consultation session.
Step 6: And in the newsletter, you can send them some dedicated blog posts to solve their struggles and to make their buying decision easier.
Step 7: You can send them a link to your automated chat which you have already programmed properly and ask them to interact using the chat if they have any question, in this way you will get to know more about them and it would be easy for you to convince them to subscribe for your service.
I hope now you have a deep idea about the online funnels, how it works and how you can integrate online funnels with all the other strategies you have in place to generate business from your website.
If you are still reading this conclusion then by now you must have learned all the six plus one bonus methods to generate business from your business website.
Although there might be several other ways exist to generate business from your website yet here I have covered only those ways which I, my clients and people in my circle use to generate business from our websites.
I really hope it was a helpful guide to you, and I able to provide a great value via this blog post therefore if you agree with me then it's my only request to you to share this methods or entire article with your community and friends in need.
Also if you want to add some additional value to this blog post by sharing some more methods that you use for your business then I welcome you to share your thoughts using the comment box below.
I appreciate your effort and would like to thank you for giving your precious time to read this blog post.
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