Best SEO Tools: Top Search Engine Optimization Software

Hey guys, if you are a content writer then you probably need an SEO tool to optimize your posts correctly to get organic reach, and that's why here I am going to list all the best SEO tools that big companies are using to reach their targeted prospects.
Mohammed Wasim Akram
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Last Updated: July 3, 2022
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As someone who loves researching and writing about new technology, I understand how critical it is to remain on top of search engine optimization (SEO).

In today's environment, having a strong online presence can make or break your sucess, and using the appropriate SEO tools is vital to that success.

That's why I'm so pleased to share my top selections for the finest SEO tools on the market with you. These high-quality search engine optimization tools are intended to assist you in optimizing your website, increasing your search engine ranks, and driving traffic to your content.

This resource post is ideal for anybody trying to improve their online presence and achieve success in the digital world, whether you're a seasoned veteran or just getting started.

So without any further ado, let's start it.


Ahrefs is the all-in-one SEO toolset you need. With it, you can find thousands of great keywords to target, and analyze their rank difficulty and traffic potential.  Its keyword explorer is one of the best tools to find out how specific keywords can help your content to rank higher in search engines.

Discover the top-performing content for your niche as it will help you develop the best strategies for getting engaging audiences. With the right combination of elements, you can easily find link-building prospects, low-competition topics, partnership opportunities, and more.


You can grow your business faster with it as it has over 55+ tools for marketers of all kinds to increase traffic and brand awareness, Track your positions in Google, uncover millions of keywords, analyze your domain backlinks, run technical SEO audits, and a lot more.

Most people tend to overlook the fact that driving traffic to their websites is something that they must have to do in order to run a successful business online and it is not possible if you don't optimize your content with SEO.

Gain insights to uncover hidden optimization opportunities and uncover any potential issues in your website's SEO performance by running comprehensive technical SEO audits to spot any issue which is stopping your site to rank higher than it should be.

You can try its 7-day free trial to see how this tool works.


Moz is a well-known SEO tool that offers you the power to improve your site’s visibility in the SERPs, Get to know what your audience is looking for, find out, and take steps to rank for the keyword terms that will drive traffic to your site.

It will also help you to track your competitors and give you insights into their strategies in real-time to get an understanding of their SEO and online marketing efforts. As with this information, you will know what things you required to create perfect content and perform well in search engines.


Serpstat is an SEO tool that is created to help you to automate your SEO process and generate more targeted leads, higher conversion rates, and a better ROI, by using its different modules for effective online marketing strategies, each of them is intended to accomplish a specific task and improve your SEO result

It is one of the best SEO tools made especially for SEO enthusiasts, to help them to measure search engine performance.

Some of its features are free with limits like keyword research and competitor research which you can use to understand how your site performs compared to your competition so that you can make it even better than them


You can say Ubersuggest is one of the best SEO tools as it is built by the SEO expert Neil Patel he made it to help people like you analyze how your competitors are performing in terms of traffic generation and business development, which helps you to create better, more focused content and improve your SEO strategy.

Use the free keyword research tool to find what are the popular keywords so that you can use them properly to make your articles count, these keywords will help you to reach your target audience who are looking for that exact piece of content you are serving.

If you want to create a better and more informative website, you need to know what works and what doesn't and this can be a perfect tool for you as it provides everything you need to make your site stand out from the rest.

Google Search Console

It can help you to improve your website's SEO by monitoring the performance of your site, fixing issues, and making your site shine in search results by tracking your search rankings with the Google search console.

As it provides you insights into how your site’s impressions, click-throughs, and position on Google Search change over time.

This information can be used to see which pages and posts are attracting the most traffic and where you are ranking organically so that you do the same with other posts and pages by implementing the same technics.

You will receive email alert notifications from Google when they will find a potential problem on your site so that you can fix those issues as soon as possible and it will also give you a  detailed report so that you can fix any errors you might get in the future.

Google Keyword Planner

This is a very insightful tool that will tell you exactly what keywords people are searching for which you can use to promote your product using Ads so with it get all the details for finding the most important keywords for running your ad campaign.

It will help you to find the keywords that are most relevant for your business so after you have chosen your keywords, you can add them to your advertising plan and save them for future reference or share them with your business team.

Ahrefs Webmaster

This tool can help you to produce better content as its mission is to make all content creators aware of what kind of data they should be collecting in order to optimize their website with SEO.

I also want to inform you that it is not offering anything other than what Ahrefs is offering but it is made to give free access to users who want to use Ahrefs but don't have enough money to regularly subscribe to their plan, the best thing AWT is the features they are offering.

Like previously they used to be limited by the plan’s allocation, but now, you can add an unlimited number of websites to your account which lets you connect your client’s website with your Ahrefs account so that you can maintain their site SEO correctly.

Also, they also changed their policies regarding ranking keywords and increased the number of top 20 keywords to the top 100 positions as long as you verify ownership of them, to which you are also getting access for free.

I will say it is one of the best SEO tools for those people who just started creating content and doing side hustling via blogging then this could help you a lot.


TopicMojo is one of the best SEO tools for researching any topic as It helps you to find out all the data that your audience is searching on the web which you can use to create the content your audience will love to see, it also has lots of features.

Like it has a feature called Question Finder where you can type in the keyword and you will be able to see what your readers are most interested in and what questions they are asking across social media or on Google which you can collect and use as resources when you're creating your content.

Another feature of it is search listeners which helps you to find out all of the most unique and new searches around your niche which makes your mind clear what you should cover and what not according to the trend and views on the topic.

You can say TopicMojo is an all-in-one tool to gather news stories, blog posts, and social media updates and if you know how to use it correctly then it can bring you the results you want.

Answer The Public

Everyone searches on Google nowadays whether for learning something or searching for a product to get a solution of it, it does not matter whether it's about products, prices, shipping, or anything else you need to know what they’re searching for and have to be ready to provide them answers as it’s a goldmine of consumer insight and this can become a good opportunity for you.

What this tool do is to listen in to the data that people are searching or typing into the search bar and auto-complete it then reveal the kinds of questions and queries that they are searching for which you may never have thought if you didn't search it in this tool.

And you can do up to 500k free searches per month and I think it is enough for a solopreneur to run and maintain their business properly but if you have an agency and these numbers are not enough for you then you can shift to its pro plan where and you will get unlimited searches and many other extra features.

Exploding Topics

You can consider it as one of the best SEO tools as its analyzes what are the hot and trendings topics which are going on right now, it also gives you a competitive advantage by giving access to growing, untapped markets.

They get these reports by using the industry-predicting algorithm that predicts which sectors are likely to explode, and what are the next big tech trends so that people like you and me can identify the tech sector that's set to explode and use it as an opportunity to grow our business.

This tool can help you to figure out what's going on in your field so keep your eyes open to it and be the first to take your decision before your competitors even know what's going on.

Keyword Everywhere

Keyword research is a lot of work, especially if you’re trying to rank well for a long tail keyword or phrase to solve it here I am sharing with you Keyword Everywhere as it will save you a lot of time, which you can use to do other things to grow your business.

Keyword Everywhere is the most powerful and useful keyword tool for organic search marketers, SEOs, content creators, and webmasters as it helps you to find out where you have opportunities to rank for various terms that your competitors are using and your audience are searching for.

It's a simple extension for your browser which pulls out all the popular related searches on Google, Bing, Amazon, YouTube and etc which people are searching with the volume metrics right inside your search engines.

It also has a free version of it and I will tell you to check it out as I use it myself and can confidently say it is one of the best SEO tools I have used.

Google Trends

Google Trend is a tool that allows you to see how searches are changing over time. It shows which terms people are searching for most online with the search volume and provides you information if a particular topic is rising or falling.

You can use Google Trends in many ways as If you have an idea of producing content for a particular niche then you can use Google Trends to figure out what keywords or topics around your niche are trending right now so that you can set your mind and produce the right content.

It can also be used to determine which terms and determine what's currently trending in a particular location or region which you can then use to refine your local SEO strategy.


In this post, I have tried to list all the best SEO tools out on the web according to our team's research, hopefully, you already read it, So if you liked it then make sure to share it with your friends who are in the arena of content creation.

Tell me which one of these caught your attention that you will hopefully be going to use in your future projects in case if you are already using any of these tools then share your experience in the comment section down below and don't forget to share your thoughts about this post if you are getting some.

So that's it for today will meet you in another post exploring some new digital tools till then take care and stay tuned.

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Article Author
Mohammed Wasim Akram
Hello myself Wasim, I’m from the city of Mother Teresa Calcutta (currently Kolkata), which exists in India, a country of unity in diversity.I belong to the sales and marketing field with 10+ years of experience. In December of 2017, I switched my career from a 9 to 5 traditional job to the digital entrepreneurship.Currently, I am a Google and HubSpot certified Digital Marketer, a WordPress Specialist, Web Designer & Strategist and the founder of SyncWin.
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