Issue #44: SyncWin Digest Newsletter

Written by:
Mohammed Wasim Akram
First Published on:
July 14, 2022
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In this 44th issue of SyncWin Digest, we have compiled some value-packed information around SyncWin Ecosystem, Business Development Tools, Business Video Ideas, Website Color Scheme, Launch A Digital Brand, Create Digital Products, Creating Content That Spreads Naturally, Digital Word-of-Mouth Marketing, and Optimizing Your eCommerce Checkout.

SyncWin Ecosystem Highlights

Stay informed with the important highlights of the SyncWin Ecosystem (E.g. SyncWin & Toolonomy Brands) that you should know and care about being an Insider Community Member.

Roadmap Updates

  • SyncWin Digest Delay: This week due to some personal issues we weren't able to send the SyncWin Digest Issue #44 on Monday (11th July 2022) which is the official day to send this newsletter. Therefore we're sending this issue on Tuesday (12th July 2022) as we already know that you wait an entire week to read this newsletter and we hope you will understand.

Community Updates

SyncWin Community Posts:

Toolonomy Community Posts:

Content Updates

Toolonomy Blog Articles:

Online Business Development Highlights

Let's explore the useful pieces of information around Online Business Development & Webpreneurship that will help you start, manage, and grow your online business as a Webpreneur.

Inspiration & Ideas

25 Business Video Ideas for Inspiration: Video is the essence of your business as it can show others what are your company's values and work culture in a short amount of time.

People love to watch videos as it is very easy to consume and that's the reason it is even better than email or an onboarding packet for expanding and spreading awareness of your business.

It gives your audience a true window into your business and what it's all about! It can be an effective way to promote your business, whether it’s an established brand, or a startup, using video content can help you connect with your audience and win their hearts quicker and easier.

But the question comes to mind what kind of video content should I produce? Don't worry here we are going to share with you some of the best video content ideas which you can use to produce video content for your business:

  • Facebook & Instagram ads
  • YouTube TrueView Video Ads
  • Explain Your Product
  • Explain a Concept
  • Sales Presentations
  • Event Invite
  • Onboarding
  • Updates

Website Building

7 Rules for Choosing A Website Color Scheme: Your color scheme is the very first thing visitors notice when they arrive on your website, that is why choosing the right color scheme is very important as it delivers your brand's message and improves the overall look and feel of your site.

When it comes to branding, colors are almost always a key component in a brand’s design system, so a defined, carefully crafted color palette is essential for establishing and leaving an impact on your visitors.

Therefore here we are sharing with you seven rules for choosing the right color palette that can make your website stand out in a good way:

  • Get To Know The Color Wheel
  • Understand Color Combinations
  • Consider Color Psychology
  • Address Visual Hierarchy
  • Focus on Actionability, Especially Clickability
  • Keep Responsive Design In Mind
  • Embrace Neutral Colors

Brand Building

Guide to Build And Launch A Digital Brand: A brand should focus on the business’s mission and the target audience’s needs. This provides a deeper, more meaningful connection with people and gives your customers a reason to believe in you and your brand which is considered the most important element for building a successful brand.

it’s not always about how many people are following you, it’s about getting your message, product, or service in front of the right people for your brand and getting the right followers.

So if you are launching your brand and looking for a resource for guidance then here we are sharing with you all the essential things you should do before launching your brand:

  • Name Your Brand
  • Define Your Brand Purpose, Mission, and Vision
  • Choose Your Brand Colors to Showcase Your Style
  • Design a Brand Logo to Introduce Your Business
  • Build Your Visual Identity
  • Create Target Customer Profiles
  • Create a Map of The Customer Journey
  • Bring Your Brand Online

Product Management

Create Digital Products That People Actually Want: Any product that a customer can buy and use online is considered a digital product and creating a digital product can be an ultimate business model for generating passive income by providing value to the targeted audience through newsletters, podcasts, videos, ebooks, and courses, etc.

And what I liked the most about it is that it can be purchased at any time and it doesn’t have to be restocked ever again.

So if you are interested in creating digital products and want to start earning passive income from it throughout your lifetime then see these five steps you must consider for successfully doing it:

  • Build an Email List with An Autoresponder
  • Craft Your Cornerstone Content
  • Expand Your Network
  • Seek Market Intelligence
  • Craft Your Minimum Viable Product

Content Production

6 Tips for Creating Content That Spreads Naturally: It won't be wrong to say that there's a flood of content across the web and every second people are posting from all over the globe to grab attention to their content. And to compete in this digital arena you need to use the right techniques to stand out from the crowd.

The first thing I will suggest to you is headline matters, a great headline is like magic for content. A clear appealing headline can help make sure your content gets the attention it deserves. How you present a headline will decide whether people will read your post or leave it.

And you should not just blabber in your headline, you also have to write the article by keeping your audience in mind so that they can receive the content they actually deserve and that is how you should be left your brand impression so your audience must leave amazed and delighted by what you offered. It's time for you to leave your audience speechless!

Here are some other tips to stand out from your competition and leave a great brand impression:

  • Don't Try Something New (Keep Consistency)
  • Surprise People
  • Show Don't Tell
  • Enable Your Blog to Market Your Content
  • Don't Forget About Search Engine Optimization (SEO)

Digital Marketing

Digital Word-of-Mouth Marketing: Word of mouth is the oldest form of marketing. It's been used since the dawn of time, and it's still alive today, it is the best way to get people talking about your business. And after the arrival of the internet it became more effective as in the world of social media we have full power in our hands to use it as we want.

The best way to use it is by making influencers your brand ambassadors as they are popular figures whom all people love and trust. So asking them to promote your product will help you spread your brand awareness word even quicker.

Therefore you should start building your influencer marketing strategy with trusted sources that your customers are already engaged with as it is one of the most effective methods to generate sales as compared to other marketing channels

Sales & Leads Generation

Optimize Your eCommerce Checkout to Boost Sales: The checkout page is the single most important page on your website. It’s your one chance to make the sale, so it needs to be streamlined, user-friendly, and simple.

Most of the time ecommerce store fails to optimize their checkout flow which makes customers frustrated and abandon their shopping carts

You need to make sure that the registration process is pain-free and ask only the necessary information which is important for your business like name and email or you can even allow your customers to complete purchases as guests.

Keep the checkout page as simple and clean as possible, remove any large buttons or pop-ups that could distract them from completing their purchase, and make sure that the product description and the add-to-cart button are the only two things the customer sees.

Business Development Tools Highlights

Find out the exclusive information and deals around the Business Development Tools which can save you a lot of money and help you start, manage, and grow your business online as a Webpreneur.

Tools-Related Updates

  • AppSumo Sumo Day is Live: Welcome to Sumo Day, an annual event dedicated to celebrating the incredible AppSumo Community. For 96 hours, AppSumo is bringing the customers amazing products, discounts, and surprises.
  • Oxywind is Rebranding as Winden: Oxywind a dedicated WordPress plugin by DPlugins to integrate Tailwind CSS Framework with Oxygen Builder. It is getting rebranded as Winden in order to extend the support for other WordPress Builders.

Trending Tool Updates

  • Melon Sumo Day Deal: Melon is a web-based live streaming tool that helps you launch high-quality streams across multiple platforms.
  • Taskade Sumo Day Deal: Taskade helps your remote teams manage projects using collaborative workspaces and built-in video and messaging tools—across platforms.
  • Synthesys Sumo Day Deal: Synthesys is a virtual media platform that lets you create AI-generated videos and voiceovers using human voices and avatars.

Exclusive Promotions

Explore the exclusive promotional items in order to help us and keep us motivated to deliver value-packed newsletters like this.

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