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If you want to build a brand in the online world that stands out then digital branding is mandatory for your business and I have covered all the non-negligible digital branding strategies for the businesses regardless of their type.
Therefore, I highly recommend you to read this entire blog post if you're serious about digital branding and don't want to regret in the future missing out on these super important business branding opportunities that no one is talking about.
The very first step for digital branding is to come up with a unique username for your business that can be used for all the social media accounts as well as web properties.
Lemme give you a few tips to find the right username for your brand:
It seems overwhelming as there are so many social media platforms out there and if you are going to check that if your decided username is available on those platforms or not then you have to check one by one manually on each social network.
But don't worry I am going to make this task really easy for you by giving you a tool that is absolutely free and it will help you check if the username you have chosen is available on various social platforms or not.
Although it is not going to give you the details about every social and web platform in the world, still it will surely cover the most popular ones out there.
The name of the tool is Namechk.com just open the tool and put in the desired name and BOOM! Now you can find the availability of your username across the platforms on the same screen.
However, as I said earlier that you cannot find all the social media username availability on that tool alone so you need to do some manual work as well to cover the rest.
Once you have already found a username that is already available everywhere then the next step is to claim the username on all of those platforms immediately.
I know you might be thinking what if you would have a list containing all the social media platform names in your hand that would be a great thing.
So don't worry I will be adding a PDF very soon for you containing the list of all the social media platform names that you should consider creating your account on, in order to claim the username of your business.
So now it's time to create the account on all the social media and web platforms, therefore, lemme give you a few important tips to do everything smoothly:
You might be thinking why I am emphasizing you so much to use the same unique username across the web and social platforms.
So lemme tell you that there are very crucial and non-negligible reasons behind this and you would never want someone else to use your brand name as it can be harmful for your brand reputation, so I am sharing with you one possible consequence.
Just assume that you have different usernames on various social and web platforms, for example, your Instagram username is "thebobsbusiness" and on the other hand your Twitter username is"businessofthebob".
Now suppose someone who could be your potential customer has discovered you on Twitter and he finds your content engaging and helpful but unfortunately he doesn't use twitter that much, but he uses Instagram on a regular basis.
Therefore he opens the Instagram app and decided to follow you over there, so he starts searching for your account on Instagram using your username that he has noted from the Twitter account of yours but he couldn't find you over there with the username "businessofthebob" because you have a different username on Insta which is "thebobsbusiness".
So just think about it, I have given you one example only for just one person and two social platforms, but in reality, there are multiple people who would face this issue across the web on different platforms.
As a result, you will lose out a lot of free business opportunities and the worst part about it that you won't even know this is happening with your business.
I hope this one example would be enough for you to understand the importance of the same and unique username across the web.
Now it's time to claim the most important asset online which you can own and control without any third party interference such as social media platforms.
And the best part about it is that the domain name will help you build your own identity in the online world which people can use to find your business on the web and it doesn't matter where they belong to and what is their native language.
Again I want to give a few important tips while getting your domain.
Once you have already purchased your domain then it's time to build your business website as having a website for your brand is a must if you want to stand out in the digital world.
If you're not sure why you should get a website in the first place then I highly recommend you to read the article that I have written and it will take you through all the benefits that you will get by having a business website.
But if you already know the benefits of having a website and curious to know what are the must-have features for a business website then read my article about all the necessary features checklist for a business website.
Also if you want to know what are the essentials you would require to build your website then read my article about the essentials for creating a website.
Now you might not be a technical person or you don't have enough time to go through these things still you want to get your own branded website then don't worry we can build a beautifully crafted website for you with zero hassle and at an affordable price point.
In this entire blog post, I have covered a few but crucial digital branding strategies for the businesses that want to become an online brand, and the best part about these strategies is that you cannot find this stuff anywhere else as no one is talking about them yet.
So if you have taken note of all the crucial opportunities then I would suggest you implement them for your business as soon as possible if you don't want to miss out on these digital branding opportunities.
If you like this guide and find it helpful then I request you to share this with your colleagues and friends who might also need to know about this stuff for their businesses.
Also if you have any questions or something is going on in your head after reading this blog post then feel free to drop that in the comment box below.
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Just to remind you again, if you want us to build your branded website then visit our website building services page to explore the complete details or you can contact us to claim your free consultation today.
Thank you so much for your precious time reading this blog post, we really appreciate your effort and contribution.
If you want to start an ecommerce business just like Amazon to start selling products online from your own website then in this article I have shared the 5 Step Framework to kickstart your Amazon-like e-com business successfully.