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When we started SyncWin we were focused on producing content around Online Business and Entrepreneurship but gradually a new sub-brand "Toolonomy" emerged out of our main brand "SyncWin.
Initially, we didn't plan for this, but in order to pay the bills we had to focus on creating content around digital products on SyncWin Blog, then we realized that we should create a separate blog for digital products-related content and move all the related content from SyncWin to Toolonomy website.
In this way, Toolonomy was born which has been helping us to generate affiliate revenue and pay all the bills.
After a few years of running Toolonomy, we thought why not set up some other niche-based sub-brands in the SyncWin Ecosystem and produce dedicated helpful content for those different brands to start a Digital Media Company?
Therefore, we decided to go ahead on this route, so we did a long month of research on what niches we should go after that have the potential and our interest at the same time.
At some point, I was thinking to run just a single brand and produce all types of content under that just like big media companies like Forbes, and Mashable do.
But after learning so much about this topic I understood this is not the right way in the current times. Because it is very hard to get traffic from Google on a multi-topic blog as it doesn't establish any authoritativeness in the eyes of Google.
Therefore, we end up deciding we should create multiple niche-specific blogs and each of them will cover multiple sub-niches under the hood.
But nowadays, it is very tough to find a brandable name that is available as a dot-com domain and social media handles. So I started researching more and found a very effective process to find good brand names which I will share in a blog post later sometime.
However, long story short, we found a few brand names for different niche-specific blogs for SyncWin Ecosystem.
Although I am not going to share the name for now because I don't want other people to copy the niches and my topics, still I will share other details and stats with you down the road.
Here are the sub-brand niches:
SyncWin will be the main brand, and we will share all the information and case studies about these sub-brands through SyncWin's Website and social media. Also, we are currently evaluating if we should make SyncWin a multi-topic magazine-style brand like Forbes and Mashable which is not confirmed yet.
However, currently, we are working on all the necessary things to build a Digital Media Company, and we will keep sharing our updates, methods as well as progress on this website.
Stay tuned with us to learn more about our journey to becoming a Digital Media Brand.
