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Best Blogging Tools: Must-Have Free & Paid Software

Explore the Best Blogging Tools that we handpicked for you then shortlist the ones you find potentially helpful to produce better blog articles in order to productively manage and grow your business easier, faster, and smoother.
Mohammed Wasim Akram
Blog Post Author
Last Updated: June 25, 2022
Blogpost Type:

Hey there fellow bloggers! As a content creator and digital marketer, I'm always on the lookout for the latest and greatest tools to help me streamline my workflow and create top-notch content. That's why I've decided to share some of my favorite blogging tools with you today.

Whether you're a seasoned blogger or just starting out, you know that creating great content takes time and effort. But with the right tools in your arsenal, you can save yourself both time and energy while producing content that's sure to impress your readers.

In this blog post, I'm going to introduce you to some of the best free and paid blogging tools available today. From content creation to SEO optimization, I have researched and also used a few of these tools that have helped me to up my blogging game and I'm confident they'll do the same for you.

So, if you're ready to take your blogging to the next level, keep reading!


BuzzSumo is a cloud-based platform that helps you discover the best engagement, content, and outreach opportunities across social and search.

This lets you find blog posts that have been highly shared on social media. You simply search for your main keyword, and you’ll get a list of the latest and most shared blog posts related to your search. Then, you can create better versions of their most successful content to get more views.

To support the business, with a profitable blog, content creators take a static subject area and write about it over and over again in fresh and engaging ways.

Main Benefits of BuzzSumo in Blogging

  • Content Discovery: Spark content ideas by browsing topics, trends, and forums. BuzzSumo shows you what’s going down and what’s rising.
  • Content Research: BuzzSumo scans billions of articles and social posts so you can harvest meaningful insights.
  • Find Influencers: Identify authors and creators with engaged audiences and genuine authority on Instagram, Twitter, and the web.
  • Monitoring: BuzzSumo monitors your competitors, brand mentions, and industry updates. Alerts ensure you catch important events and don’t get smushed under the social media avalanche.


Quora is a place to gain and share knowledge. It's a platform to ask questions and connect with people who contribute unique insights and quality answers.

As a blogger, your goal is to find a topic that will stimulate the interest of your audience and will offer them value in one way or another. A common issue is a topic that might not be interesting to enough people.

An easy way to generate high-value topics is to find questions with a lot of answers that relate to your blog. Start with your interests and find related questions with the most answers. See what these questions are about and choose a topic around the same theme.

The best part is that it will take you only a few minutes to do this preliminary research, which means that you can generate interesting and engaging blog topics for your blog in no time.

Main Benefits of Quora in Blogging

  • Monitor Questions.
  • Manage Topics.
  • Answer Change Log.
  • User Endorsements Page.
  • Redirecting Questions and Answers.
  • Mark as Best Answer.
  • Editing Questions and Question Details.


Reddit is an online forum and content-sharing site with communities (called Subreddits) that discuss niche topics. It’s been around since 2005 but is underrated as it has more than 430 million monthly active users across very active engaged communities.

It will allow you to establish yourself as a thought leader in your niche, which in turn increases the credibility and value of your blog.

It brings in really meaningful traffic for your blog, and people who are genuinely interested in your content.

Main Benefits of Reddit in Blogging

  • Research and Decision Making.
  • Learning Something New.
  • Join a Community of People.
  • Fake News Proof.
  • AMA for Brand and Personal Interviews.

LinkedIn Pulse

LinkedIn Pulse is a publishing platform created by the professional social networking channel, LinkedIn. When Pulse first emerged, it was reserved only for well-known influencers. However, in 2014, LinkedIn decided to share the platform with all its users.

Among the features of LinkedIn Pulse is the LinkedIn content publishing platform. This was initially intended for influencers and soon became available to the public. Pulse allows you to create content like on a blog, with influential headlines. This feature is a weapon to develop its notoriety and prove its ability to professionals.

Just like a publication, it also has sharing and messaging features, which makes it possible to open the discussion with the audience and thus increase the engagement of posts. Thus, Pulse is another feature that will be able to make LinkedIn a powerful ally to generate visibility.

Main Benefits of LinkedIn Pulse in Blogging

  • Control who can see your connections
  • View profiles in private mode
  • Segment your audience using Showcase Pages
  • Save your searches
  • Send messages without connecting


TopicMojo is a great tool to use to research and brainstorm topic ideas for content marketing and blogging. It is very simple and easy to use and pretty straightforward.

It helps you get the desired data required to build content and ideas in your niche. This analyzes the search engines to give you details of the kind of phrases and questions people ask for a given topic or niche.

It can be used to find out what audiences are asking about and find search queries to target new audiences.

Main Benefits of TopicMojo in Blogging

  • User Management
  • Rank Tracking
  • Link Management
  • Keyword Tracking
  • Content Management
  • Competitor Analysis
  • Auditing


WriterZen is the perfect all-in-one tool for every blogger or writer. It integrates keyword research, SEO optimization, and content creation all in one and helps to create original content that ranks well in search engines.

It demonstrates the ability to deal with diverse topics that connect with the audience and fill any information gaps.

It is also identified as a knowledge hub with contextually connected articles that stimulate search engine bots to scan the complete website.

Main Benefits of WriterZen in Blogging

  • Establish domain expertise
  • The better way to do keyword research.
  • Most powerful A.I.
  • Combine quality with originality


Outranking is an AI-powered writing, research, and content optimization platform that helps you create high-quality SEO content in no time.

Just like how Google Docs Editors has Sheets, Slides, and Docs outranking has different types of documents for the variety of web pages that can be used to write and optimize for search engines.

A blog post outline is a structure that helps you plan your content. It also provides an overview of the points you want to make about the main topic and supporting information such as the benefits of your product.

Main Benefits of Outranking in Blogging

  • Content writing
  • On-page SEO optimization
  • Tracking
  • Integrations


Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English language text. It uses artificial intelligence to find and search for a proper replacement for the located error.

No one likes reading a blog post filled with misspellings and grammar errors. Poor grammar confuses the readers and hurts brand credibility. So, it’s important to double-check the posts before publishing. So this is a very helpful tool to catch any mistakes. Plus, it has added features to enhance the quality of writing.

It also helps people to communicate more effectively. Using artificial intelligence, it can automatically detect mistakes in grammar, spelling, punctuation, word choice, and style.

Main Benefits of Grammarly in Blogging

  • Grammar Checker: Check your English text for grammar, spelling, and punctuation errors with Grammarly’s free grammar checker.
  • Free Citation Generator: Get well-formatted APA, MLA, and Chicago-style citations with a citation generator built by expert linguists.
  • Tone Detector: Use Grammarly’s tone detector and tone suggestions to deliver your message the way you intend to, every time.
  • Style Guide: Help your whole team capture your company's unique voice and style.
  • Snippets: Give your teams the power to craft consistent, on-brand messaging with a shared snippet library.
  • Analytics: Drive efficiency improvements and better communication with analytics from Grammarly Business.


Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more.

This makes creating a featured image for blog posts easy because it offers thousands of pre-made templates to choose from. All these templates can then be edited, allowing anyone to customize the font, text size, images, background, elements, frames, or colors.

It also makes creating a quote graphic for a blog post very simple, by offering thousands of free stock photos, many free Canva fonts, and many editing features to make your design come alive.

Main Benefits of Canva in Blogging

  • Curved text generator
  • Photo effects
  • Image enhancer
  • Add frames to photos
  • Add text to photos
  • Online video recorder
  • Video trimmer
  • Convert videos to MP4


Ahrefs is an all-in-one SEO tool set for growing search traffic and optimizing websites. To do that, it crawls the websites' tons of data and makes it accessible via a simple user interface.

This is known for its backlink checker because it has one of the largest databases of live links. It uses crawling software to recreate the site and how a search engine sees it.

It also analyzes a website holistically and comes up with details that give a complete picture of what needs to be done to improve the site’s visibility and ranking in all the search results.

Main Benefits of Ahrefs in Blogging

  • Site Audit
  • Site Explorer
  • Keywords Explorer
  • Content Explorer
  • Rank Tracker


And that's a wrap on my rundown of the best blogging tools out there! From editing software to social media management platforms, I've shared a variety of tools that have helped me become a more efficient and effective content creator.

But the truth is, there are always new and exciting tools being developed that can help us take our blogging to the next level. That's why I encourage you to continue exploring and experimenting with different tools and software, as there's always something new to discover.

Before I go, I want to ask you a question: What are some of your favorite blogging tools? Have you tried any of the ones I mentioned in this post? I'd love to hear your thoughts and experiences in the comments below.

And of course, if you found this post helpful, please share it with your fellow bloggers! The more we can all learn and grow together, the better our content will be.

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Article Author
Mohammed Wasim Akram
Hello myself Wasim, I’m from the city of Mother Teresa Calcutta (currently Kolkata), which exists in India, a country of unity in diversity.I belong to the sales and marketing field with 10+ years of experience. In December of 2017, I switched my career from a 9 to 5 traditional job to the digital entrepreneurship.Currently, I am a Google and HubSpot certified Digital Marketer, a WordPress Specialist, Web Designer & Strategist and the founder of SyncWin.
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